Ipsos Insight

Chicago, IL

June 2024 - August 2024

My Role
Mixed Methods UX Intern

As an Intern at the UX Labs of Ipsos, I was responsible for collaborating with Senior Researchers & Vice Presidents on Field Research, Report Development and Project Delivery to clients.

I was a part of the Meta Client Account at Ipsos where I participated in a range of Accessibility & VR/AR Research in collaboration with various branches of Meta.

Disclaimer

Given the sensitive nature of the project data and active Non-Disclosure Agreements, I do not own nor can disclose any of the data for any of the projects. The below section explains in brief what the projects were, what my role was and how I was able to successfully participate or accomplish them.

Projects

01
Accessibility Feature Identification & Mapping
Mapping the Discovery & Availability of AX features in Gaming, VR, AR, Web & Home Automation Products

This project was geared towards identifying a range of available accessibility features and their subsequent discoverability within the current versions of the platforms. I collaborated with 1 Senior Researcher & 1 Vice President of UX to execute the project and deliver the results in 4 weeks.

We assessed over 30 products to create a comprehensive availability & discoverability matrix of over 40 Accessibility feature types. The project was successfully completed within the planned timeline even including client revisions!

02
Researching the Onboarding Experience of Meta Ray Ban Glasses for BLV audiences
User Research and Analysis of the Unboxing and Set-up of Ray Ban Meta Glasses to improve the packaging experience.

This was a Field Research project where more than 15 individuals from the Blind/Low Vision cohort were interviewed over a span of a week regarding the Unboxing & Set-up process for the product. I joined the project during the Field Research, Analysis & Report Development phase where I contributed as a supporting researcher to the Lead Researcher.

Daily session briefs with simultaneous analysis & insights were successfully delivered to the clients during the Field Research phase, which waterfalled into the Report Development phase where we hit the ground running to develop a comprehensive research report complete with insights in under 4 days!

03
Exploring Generational Support on Facebook as a platform
User Research and Analysis to understand how different generations of users seek mutual support on Facebook

This was another Field Research project where I shadowed the Lead researcher and contributed towards User Interviews, Daily session briefs and partly during Report Development. We successfully conducted all User Interviews in a week to transition into the Report Development for the project.

04
Disability Studies for Accessibility Symbols
An internal project geared towards understanding the perceptions of Accessibility symbols among the disability cohort.

An end-to-end Research project which I Co-Led with another Intern, we managed to conduct User Interviews with Co-Design sessions with more than 25 participants on how technology could be used to communicate apparent & non-apparent disabilities through symbols.

Reflections & Learning

The Internship exposed me to a range of new things in context to UX research considering I come from a background of Design Consulting. Formal methods were something I had been longing to learn and Ipsos gave me the opportunity to not only learn but also implement my learning in a fast paced client first environment. My learning was not only limited to the client first side, but also on the self development side, as a result I successfully completed my Notetaking & Moderating Training for UX methods under ISO certified instructors.

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